Use Cases
Card Not Present Verification can be used in various use cases and in many different ways. Below, check out the possible use cases and their correlations.
Checkout
| Application | Method of use | Channel |
|---|---|---|
| Web | Integrated | SDK / Redirect |
| Mobile | Integrated | Webview |
Tips to increase your conversion
- Make it clear to your customer that the CPF on the order must match the cardholder's CPF;
- Contextualize to your customer that they will be able to perform an identity validation to have their order approved. Messaging focused on security tends to yield higher conversion;
- Clearly inform your customer that if they do not complete the identity validation, their order may be declined;
- Once the user finishes the identity validation, let them know that the order will still be under review.
Pre-analysis table
| Application | Method of use | Channel |
|---|---|---|
| Web / Webmobile | Integrated | Messages (WhatsApp) |
| Web / Webmobile | Manual | Messages (WhatsApp) |
Tips to increase your conversion
- Contextualize your customer by informing them that they will be able to complete an identity validation to have their order approved. Messaging focused on security tends to have higher conversion;
- Let your customer know that you are using a partner to ensure their identity (preferably, mention Unico to build trust in the process);
- Clearly explain to your customer that if they do not complete the identity validation, their order may be declined;
- Send identity validation requests as close as possible to the moment of purchase (this also tends to increase conversion);
- After the user finishes the identity validation, inform them that the order will still be under review.
Analysis table tool
| Application | Method of use | Channel |
|---|---|---|
| Web / Webmobile | Integrated | Messages (WhatsApp) |
| Web / Webmobile | Manual | Messages (WhatsApp) |
Tips to increase your conversion
- Contextualize your customer by informing them that they will be able to complete an identity validation to have their order approved. Messaging focused on security typically results in higher conversion;
- Let your customer know that you are using a partner to ensure their identity (preferably, mention Unico to build trust in the process);
- Clearly explain to your customer that if they do not complete the identity validation, their order may be declined;
- Send the identity verification requests as close as possible to the moment of the customer's purchase (this also tends to increase conversion);
- After the user finishes the identity validation, inform them that the order will still be under review.
Sales recovery
| Application | Method of use | Channel |
|---|---|---|
| Web / Webmobile | Integrated | Messages (WhatsApp) |
| Web / Webmobile | Manual | Messages (WhatsApp) |
Tips to increase your conversion
- Contextualize your customer by informing them that they will be able to complete an identity validation to have their order approved. Messaging focused on security typically results in higher conversion;
- Let your customer know that you are using a partner to ensure their identity (preferably, mention Unico to build trust in the process);
- Clearly explain to your customer that if they do not complete the identity validation, their order may be declined;
- Send identity validation requests as close as possible to the customer's purchase moment (this also tends to increase conversion);
- After the user finishes the identity validation, inform them that the order will still be under review.
Credit Card Onboarding
| Application | Method of use | Channel |
|---|---|---|
| Web / Webmobile / Mobile | Integrated | REST API |